"screen name" is just a prompt, like an empty textbox where you would type in the name you picked for yourself. Every item is your own work-in-progress.

This is a clothing brand rooted in the aesthetic and emotional residue of early 2000s technology—pop-up windows, corrupted files, dial-up sounds, lost forums, and the strange comfort of a glowing screen in a dark room. It’s about taking that nostalgia and translating it into contemporary streetwear: clothing that feels like a physical memory, distorted and reinterpreted for now.

Let's embrace the shift away from fast fashion and visual perfection. In a world that once prioritized the new and untouched, we’re drawn to clothing that feels lived-in, altered, and uniquely ours. We design pieces that are meant to change—through distressing, dyeing, customization, or simply through being worn again and again. The result is clothing that becomes a kind of archive: personal, imperfect, and full of character.